Archive for the ‘My Yahoo’ Category

Keep Users, Lose Searchers

October 29, 2007

If you don’t like that big, pesky Yahoo search box on your My Yahoo page, you can now make it smaller. The Yahoo Blog reports: “My Yahoo! now offers a ‘small search box’ setting to help minimize the search box up top.”

Of course, a smaller search box will mean that fewer Yahoo users will end up paying attention to their own Yahoo search bars—which means that Yahoo has chosen to sacrifice its search share so as to keep more of its My Yahoo users happy.

Good idea? Bad idea? We’ll have to see. Either way, it’s one more sign that Yahoo has thrown in the towel on being the search giant, and is looking to focus on staying on top as a web portal.