The big news: Bill Wise, former CEO of Did-it, moved over to Right Media as the new President of its Remix behavioral ad network. Bill was a great CEO at Did-it, and I’m sure we’ll be hearing big news about Bill over at the other publisher side of the Web.
Just one point about Bill’s move: It exemplifies the synergy of new media of all kinds. Through its Right Media Exchange, Right brought the auctioned-based ad model to the display world. Now Right’s brought in a search alum to run behavioral ads. The clear message here is that, at least from the managerial perspective, data-driven media are data-driven media, no matter what form they happen to take.
Out of many, one.
