New research from Marketing Sherpa/Eyetools:
25% of visitors pay heed to below-the-fold display ads on publisher sites.
75% of users don’t notice them.
Contextual search ads typically have poor response rates (compared to search engine ads). Standard explanation: push marketing isn’t as good as pull. But contextual search often shows up below-the-fold. So is poor placement to blame (at least in part) for the poor response rates?
Tags: Content Ads, Research
