Good move for Flickr—and parent Yahoo—towards taking a niche that YouTube hasn’t captured.
YouTube has a lot of video. But it isn’t as a place for serious amateur moviemakers to share their work. But Flickr, a community with many serious amateur photographers, is in a good position to grab a parallel position in the amateur director community.
I’m optimistic.
New research from Marketing Sherpa/Eyetools:
25% of visitors pay heed to below-the-fold display ads on publisher sites.
75% of users don’t notice them.
Contextual search ads typically have poor response rates (compared to search engine ads). Standard explanation: push marketing isn’t as good as pull. But contextual search often shows up below-the-fold. So is poor placement to blame (at least in part) for the poor response rates?
